CLIENT SPOTLIGHT
Whitefish Winter Carnival
The Whitefish Winter Carnival is an annual community event held in Northwest Montana. Its purpose is to bring people together and lift spirits during the long winter. While the mission remains consistent each year, a new theme is introduced annually and is celebrated across generations.
in this project
BRAND
WEB
COPY
website
Designing the website for the Winter Carnival was a chance to blend storytelling, community spirit, and seasonal magic into one seamless digital experience. The site serves as a central hub, showcasing the rich legend that inspired the carnival’s origins, a detailed schedule of events, and profiles of the beloved carnival royalty. From the frosty aesthetics to the intuitive navigation, every element was crafted to reflect the wonder and whimsy of the season—while keeping users informed and engaged. It’s a great example of how thoughtful design can bring tradition to life and make information feel like part of the celebration.
email newsletters
Themed newsletters keep carnival participants in the loop, highlighting upcoming events and spotlighting notable happenings within the community—all wrapped in a festive, on-brand package.
theme brand
Each year kicks off with a fresh theme, inspiring a custom-designed brand that’s woven through every piece of marketing, from print to digital.
supporting print materials
cloisonné pins
Commemorative pins designed to honor 2025’s carnival royalty with thoughtful symbolism. The Queen of the Snows received a poppy pin—a whimsical nod to the iconic poppies in The Wizard of Oz. For King Ullr LXVI, a sunflower pin paid tribute to both the state flower of his native Kansas and the shared Wizard of Oz theme, creating a meaningful and memorable connection.
annual button
A collector's item, the Carnival Button is required for entry to various carnival events.